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✍️ Write copy & content

Every business needs words: website pages, emails, social captions, ads, product descriptions and replies to customers. AI writing tools give you a fast first draft in the tone you choose, then help you shorten, expand, rephrase or fix it. Some work inside every app you type in, catching mistakes and making your writing clearer. Others are built for marketing teams, with brand-voice controls and AI agents that run whole content workflows. A few now remember your client conversations and draft follow-ups for you to approve. The trick is to treat AI as a helpful assistant, not a replacement for your voice. Give it specifics about your business, your customers and your offer, then edit the result so it sounds like you and is accurate.

Why it helps your business

  • Write emails, posts and pages much faster
  • Sound clear and professional in every message
  • Beat the blank page with ready drafts

What to look for

  • Lets you set a brand voice or tone
  • Works where you write (browser, email, docs)
  • Generous limits on the plan you can afford
  • Privacy controls for customer information

4 tools for write copy & content

Starting prices as listed on each vendor's pricing page.

Jasper

Write copy & content

$69/seat/mo (Pro, monthly)

✨ Purpose-built AI agents for marketing…✨ Brand-governed content creation✨ Monitors brand presence across AI answer…

Copy.ai

Write copy & content

$29/mo (Chat, monthly)

✨ AI content engine for SEO, social and…✨ Automatic lead enrichment and research✨ AI account and persona insights for…

Rytr

Write copy & contentFree plan

$7.50/mo (Unlimited, billed yearly)

✨ AI writing for 40 use cases, from emails…✨ Writes in your voice or one of 22 tones…✨ Drafts follow-ups from email, Slack and…

Grammarly

Write copy & contentFree plan

$12/mo (Pro)

✨ AI writing partner for clear, polished…✨ Generative AI prompts to draft text✨ AI-generated text and plagiarism detection

FAQ

Will customers know my content is AI-written?

Unedited AI text can sound generic. Add your own details and personality and it will read like you.

Is it safe to paste customer information into AI tools?

Check the tool's privacy policy, and avoid pasting sensitive personal or payment data. Many business plans offer stronger data protections.

Which writing tool should I start with?

If you mainly want polished emails and posts, start with a low-cost or free writing assistant. Marketing teams producing lots of content may want a brand-voice platform.